The AIDA formula is one of the most powerful formulas in copywriting. It stands for:
Attention; Interest; Desire; Action.
Basically, your sales copy needs to take your ideal prospect on a journey, from the moment they read your headline (attention), right through to the point they take action.
Tom Andrews - Auntie Aida’s Copywriting Formula
Posted by TomAndrews under AdvertisingFrom http://iamtomandrews.com 2580 days ago
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