Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues.
When Targeting Multicultural Audiences, Be Relevant
Posted by
JohnH under Advertising
From http://adage.com 5505 days ago
Made Hot by: on January 7, 2008 7:30 pm
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