This post covers: Notable facts about ad blocking; Arguments for and against ad blocking; Why forcefully blocking ad blockers is a lousy idea; Emerging new ad formats and the importance of considering millennials; Who’s running the ad blocking show?; Plus a massive list of links to articles about Ad Blocking.
Why resistance to Ad Blocking is futile and what’s next for digital advertising
Posted by noyalizor under AdvertisingFrom http://www.viola-notes.com 3339 days ago
Made Hot by: kingofcontent92 on September 20, 2015 12:06 pm
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Comments
3334 days ago
3335 days ago
3334 days ago
3335 days ago
3334 days ago
Although many publishers are concerned about how Apple's new ad-blocking plugin feature will affect their ad-generated revenue, apparently people spend over 85% of their time on smartphones using native apps as opposed to browsing on Safari (http://techcrunch.com/2015/06/22/consumers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/) so ad blocking in Safari may not be felt so significantly anyway.
There's a bigger conundrum though in the way that ad blocking apps work, because some of them are blocking even ads that are deemed to be "acceptable" (or other content besides display ads), and that's a problem. Marco Arment, for example, removed his top-ranking app from the App Store for this very reason (http://www.adweek.com/news/technology/creator-iphones-top-selling-ad-blocker-just-pulled-his-app-market-167035).
In short, there are still challenges and unknowns ahead regarding ad blocking in iOS9, so I guess time will tell how it all pans out...
3337 days ago
3336 days ago