Stefan Engeseth of Detective Marketing writes:

Zlatan is amazing in more ways than words can play.
Zlatan's Volvo commercial is made by Forsman & Bodenfors, the most awarded agency in this part of the world.

I think FB are really great but this is by far the most boring commercial I have ever seen they created (sorry). But the PR and hype around is fantastic.

[My comment on Twitter: How about designing a Zlatan Volvo with a roof rack for bikes? ;) For a background, see Zlatan's comment on the Swedish female soccer team, and his remark: "They can get a bike with my autograph and then we are good."]


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Comments


Written by tiroberts
2824 days ago

Great article, Martin. Thanks for sharing.



Written by lyceum
2824 days ago

Ti: Thanks for your comment! Are you fan of soccer?



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