BizSugar.com › Customer Service › 3 Secrets for Building a Legion of Clamoring Fans

Does your business place a premium on excellent customer service standards? If not, it could be the kiss of death for your company. According to Chip Bell and John Patterson, coauthors of Take Their Breath Away: How Imaginative Service Creates Devoted Customers, satisfactory isn't good enough these days — customer service has to blow away the competition. Here are three ways to build a legion of clamoring fans.