It’s thought that a high-touch approach to customer success does not scale.

Here are the common objections:

* There aren’t enough hours in the day to personally oversee 10,000 users.
* Even if there were enough hours in the day, there aren’t enough of us to do it and still be profitable.
* Even if there were enough of us, there’d be no way to keep track of it all effectively.

Zapier, a SaaS middleman for app integration, thinks differently.






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