BizSugar.com › Customer Service › Acting on Feedback: What To Do With All That Data - GeeklessTech

While you may have every intention of taking customer feedback and using it to shape how your business operates in the future, that’s a lot easier said than done. While customer surveys can give you data and feedback on every aspect of your business, from your products and sales process to your website and stores, the fact is, it is a ton of data, and sometimes it’s so overwhelming you don’t know what to do with it.