BizSugar.com › Customer Service › Be awesome in difficult moments: A lesson in customer service.

Sourcing business from within your existing customer base is much cheaper than finding new customers. But if you expect your customers to keep coming back for your services, you need to be more than ok. You need to be awesome.

Being awesome is actually pretty easy when you’re not overworked, when you’ve got great customers, when the challenges and projects aren’t too hard. When business is good, it’s easy to be awesome but that’s not actually when it matters.