BizSugar.com › Customer Service › Customer Experience Starts with Understanding Customer Experiences and Then Designing Them - Part 2

Altimeter Group’s Principal Analyst Brian Solis is dedicated to creating change within brands and bringing customer experience into the spotlight. The first step, Solis told Loyalty360 in a recent discussion, is to define the CX problem and use that to guide solutions. More specifically, he challenged businesses to rethink what CX really means across the entire customer journey and why they’re important to the future of business success.