Everything we do in business is marketing; from how we answer our phones, to our billing, to how we treat future and existing customers. Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and rant and rave about our company to everyone they know





Comments


Written by FortuneMarketing
4147 days ago

Businessavante - thanks for the suggestion. I'll definitely look into that!

-Carolyn Higgins

Fortune Marketing Company

http://FortuneMarketingCompany.com



Written by FortuneMarketing
4147 days ago

Yoni- there is definitley something to creating "buzz" and doing some kind of annoying jingle, commercial or other tactic to stay on people's minds - even if it is slightly annoying. But what is NOT good for business is annoying them by providing lousy customer service... different types of annoyance!

Thanks for your comment - it's a good point!

-Carolyn Higgins

Fortune Marketing Company



Written by yoni67
4150 days ago

Fortune,

I can't find the original study, but here is The Guardian's take:

http://www.guardian.co.uk/media/2008/apr/30/advertising.television1

Yoni



Written by yoni67
4150 days ago

Fortune,

I recently read that annoyance is GOOD! Well, in one regard: jingles. A study was done, I have to run so can't look for it now...but it showed that annoying, repetitive jingles are highly-effective. They actually stay in peoples' minds far longer and make a deeper impression than their non-annoying counterparts. And it does translate into business...

Yoni



Written by businessavante
4150 days ago

See if there's a local "drop-off" service for laundry. I love it: I get it back ironed & on hangers in plastic for about what it would cost in detergent & softener - and I don't have to stand around for hours watching my clothes spin.

businessavante



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