Remember when customer service was like 98% face-to-face? Now it's multichannel and if you want to improve your customer experience start with social media.

Like almost anything in life, social media can be the best or worse thing to happen to any business. On the one hand, social media can be an incredibly powerful marketing tool for even the smallest of businesses. On the other hand, social media can also be a powerful platform for anyone who might be disgruntled with your product or service as well.


Written by lyceum
8 days ago

Yes, social media could be a very powerful tool for your marketing activities. It will be interesting to follow the companies that are good at implementing new media throughout their organization, in order to add value to the customer experience and facilitate a conversation between the customer and the producer / supplier of the service or goods.

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