Is your customer service a thinly veiled sales job?

Posted by globalcopywrite under Customer Service
From http://www.globalcopywriting.com 5356 days ago
Made Hot by: tiroberts on February 12, 2010 2:07 am

Is your customer service focused on your marketing efforts or improving the customer experience? Is every interaction with your customer base an opportunity to sell more product? Is there ever a time when you should suspend your marketing activities? Read this post to find out when marketing can kill your customer service.

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Comments

Written by ShawnHessinger
5354 days ago

It's a bad idea to follow up a service problem with a marketing come on. Better to try to make things right and hope the effort is sufficient to continue the relationship.

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Written by globalcopywrite
5350 days ago

Hi Shawn,

You're so right. I can't tell you how exasperated I was with the whole drama of getting a new car repaired. Just when I was ready to breathe a sigh of relief, they pushed me over the edge with a really tacky marketing ploy.

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