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Marketing Without Marketing

Posted by amabaie under Customer Service
From http://www.inc.com 3959 days ago
Made Hot by: BizWise on January 21, 2014 9:23 am

Rather than spending money to snag new customers, lavish some love on your current ones. There is no marketing department or chief marketing officer at 37signals. Read how they do "marketing" differently.

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Comments

Written by lyceum
3959 days ago

Sound advice. It sounds like at the same wave-length as Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe.

- 0 +

Written by Inspiretothrive
3959 days ago

Love the concent of marketing to existing customers vs. reaching out to obtain new ones...

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