The Experience Economy | Five Forces | Small business news; tips; networking

The Experience Economy | Five Forces - http://blog.fiveforcesgroup.com

Posted by shaneketterman under Customer Service
From http://blog.fiveforcesgroup.com 5201 days ago
Made Hot by: on January 27, 2010 7:17 am

It is possible for any product or service that is viewed as a commodity to become invaluable if the business can create a memorable experience as it moves down a common evolutionary path.

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Comments

Written by shaneketterman
5195 days ago

Yes that is so true and it's fascinating to see how we can take something like electronics and put good design and quality behind it and sell it at a premium such as Apple does. For the most part I would say that computers are a commodity but not with Apple - they are a high margin item that has been able to escape being a commodity and instead is an experience.

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Written by lyceum
5195 days ago

Shane Ketterman: I like your post on how to go from a commodity to an experience. As a "trader in matter & spirit," I hold the idea that you should value both commodities and experiences. I have been a purchaser of raw materials (commodities like rutile sand, ferro alloys, nickel, iron powder) for the production of welding electrodes, so I am very tuned into the world of commodities! :) It is fascinating to see how coffee beans are ending up in a mug at a coffee shop in NYC!

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