Trust and the $5 muffin refund

Trust and the $5 muffin refund - http://carpe-diem.typepad.com Avatar Posted by d2kd3k under Customer Service
From http://carpe-diem.typepad.com 4169 days ago
Made Hot by: on July 18, 2008 1:20 am
Bruce Rasmussen's engaging personal tale combines forthrightness and whimsy, beginning with a marketer's definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so."

Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own organizations' proclivity to “do the right thing” by our customers.





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