Why Community Management is Critical to Your Social Media Success

Posted by centralpawebster under Customer Service
From https://strellasocialmedia.com 1314 days ago
Made Hot by: businessgross on September 16, 2020 6:01 am

If you’re not convinced community management is essential, consider this… 50% of customers say they would discontinue doing business with a company that does not respond to a negative social media post.

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Comments

Written by lyceum
1310 days ago

Rachel: It sounds that we have some work to do! ;)

All the Best,

Martin

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Written by lyceum
1311 days ago

Rachel: Do you think that the majority of the small companies have allocated energy, time, and resources for online community management?

All the Best,

Martin

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Written by centralpawebster
1311 days ago

Hi Martin - I believe it may be an afterthought, for a lot of companies, unfortunately. In our experience, some organizations only take it seriously once customers complain. And, even then, they do not often adjust their resources to be proactive about community management. A company that values customer service - and understands the importance of online service via social media - will reap the most rewards. Social media, as a whole, is still vastly misunderstood. Lack of online customer support is one unfortunate consequence of this.

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