BizSugar.com › Customer Service › Why Live Chat Is Winning the Customer Support Race

In today’s world, live chat is the best way to listen to your customers. It has the highest satisfaction level (73%) more than email (61%) and phone (44%).

Not just customer satisfaction but it boosts customer retention. Over 63% consumers reported that they are more likely to return to a website that offers live chat.

So why is live chat so important and why do customers prefer it?