BizSugar.com › Customer Service › Why Making A Personal Connection Is Marketing Gold Dust

Making a personal connection can ensure great marketing possibilities. Whatever business you’re in, it all boils down to one factor: how well you know your customers.

No matter how slick your website, how well thought out your social media strategy or how outstanding your product or service is, if you aren’t serving up what your customers want, when they want it, then you aren’t going to succeed.

The best businesses do well because they have worked hard to forge a real connection with their customers. They have learned to anticipate what they will need so they’re always one step ahead.