BizSugar.com › Customer Service › Why Spaghetti Factory Gets It & the Yard House Doesn't

Technology can be a wonderful thing, but one thing its done is create more and more commoditization. If a product can be copied, it most certainly will be copied. As such, companies who used to be able to market product superiority have lost that edge over the competition and must find a different reason for people to do business with them.

Unfortunately, too many companies have taken to promising big benefits...benefits that are often difficult to deliver. As a result, they fall into the black hole of Over-Promising & Under-Delivering.

This is not a good thing, folks.