Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across different industries, then cross-referenced the results with purchase and referral behavior.
Why you need to know your NPS for client loyalty -- and the best method for collecting it
Posted by
megantotka under Customer Service
From http://www.thebusinesswomanmedia.com 2724 days ago
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