‘DMP’ the new data management buzzword: what is it and is it relevant for your business?

Posted by jonnyross under Direct Marketing
From https://www.jonnyross.com 3150 days ago

We’ve recently been putting a lot of time into developing our customer relationship management (CRM) system and our Account Manager Katy has been cleaning our existing data and ensuring all our transactions and communications are correctly recorded.

Good data is vital for effective marketing and email campaigns. Nobody likes an email that is addressed wrong, is from a company you’ve never heard of, or is completely irrelevant. Open and click through rates depend on good quality, up-to-date customer data. And more importantly, it reflects on your brand that you’ve taken time to get to know your clients’ and customer preferences.

- See more at: https://www.jonnyross.com/news/dmp-the-new-data-management-buzzword-what-is-it-and-is-it-relevant-for-your-business#sthash.cHGPrxji.dpuf