BizSugar.com › Direct Marketing › 15 Cause Marketing Ideas to Supercharge Your Referral Marketing Efforts

It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing business. However, beyond simply asking their customers for referrals or offering financial incentives to customers who give referrals, many local businesses are at a loss as to how to get more referrals.