BizSugar.com › Direct Marketing › 3 Multichannel Trigger Campaigns That Work

Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response.

As 100% variable digital presses come online, and complete personalization becomes a reality, marketers are applying new technologies to proven direct marketing tactics and developing integrated trigger campaigns. Expert trigger marketers share their successful campaigns.