BizSugar.com › Direct Marketing › 5 Tips for Writing Winning Email Subject Lines

What’s the first step in creating an email that gets a reader to take action? Creating a compelling subject line. Forty percent of a person’s decision to read an email is based solely on the subject line. As such, it is critical your subject line grabs the reader’s attention from the minute it hits her inbox. Let’s look at five tips for writing winning email subject lines that will get people reading.