Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment.
"My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks."
Marketing stupidity on the grandest scale
Posted by waltgoshert under Direct MarketingFrom http://bcs.targetmarketingmag.com 5784 days ago
Made Hot by: on June 20, 2008 2:28 pm
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Comments
5781 days ago
WAKE UP, Denny. It's 2008! Every bar I've ever been to has asked me to run a tab by holding a credit card - I don't get into a hissy fit over it!
The Kindle is a great device, having just written about it myself and having purchased one for my father. Getting upset over having to turn on "1 click order" in the manner that Denny did is absurd.
I think Denny's points about the email from Jeff Bezos being less of a "pat on the back" are spot on; everything else reads like the rantings of an old man who has lost touch.
5781 days ago
5781 days ago