BizSugar.com › Direct Marketing › Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions

Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster.

Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good.

Well, let me correct that: If you're a direct marketer who tests, you can measure precisely how much harm a poorly phrased question will do... or how well a good one will convert.