BizSugar.com › Direct Marketing › Avoiding the email marketers nightmare & making it into the inbox

People sometimes categorize email from people they know as junk, deleting unwanted emails and even reporting others. The spam button crushes email marketing dreams; and less dramatically, puts your days of effort into the junk email box. This also means that anything you send out after your initial email will also get filtered as spam.

It’s not personal. This is simply an example of how the definition of spam has evolved. Previously, it used to specifically refer to “unsolicited email” but recently the definition has changed to unwanted, unrecognized or unofficial email address.

So how do you send effective email blasts?