BizSugar.com › Direct Marketing › Cold Calling Techniques

I can't think of many people who actually like cold calling. For most it's like anticipating a trip to the dentist. But if you're going to run a business it's critical that you learn the skill if you want to succeed. Even if you are thinking about hiring other people to sell for you, you need to know how to sell yourself. I promise that nobody can sell your product or service like you can. Selling is one of the most important skills anyone can learn.