Email Frequency - How often to Email Subscribers? | Small business news; tips; networking

Posted by scottfox under Direct Marketing
From http://www.scottfox.com 5175 days ago
Made Hot by: Small Business News on September 26, 2010 2:25 pm

How often to send email newsletters to your email list subscribers?

You don't want to email too often and be seen as a spammer. But you also don't want to miss out by not emailing enough...

This short video discusses my best practice recommendations for email marketing frequency optimization.

Watch for details on the expectations and relationship factors I suggest you consider when deciding how often to email your subscriber list.

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Comments

Written by Patricia Worth
4824 days ago

Hello Scott. I just LOVED the fact that you placed a video in here. I thin, generally, this places bloggers at the top of the crop and raises their game completely. I should hang out here more.

It Is difficult to a balance when to send, but unlike David, I don't think sending an email once a month is gonna make a lot of business for you.

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Written by CIKMarketing
5170 days ago

We send out a couple per week. We do ask for reader feedback which includes would you like more/less contact. Our numbers stay fairly strong though, and we're not losing subscribers due to our frequency. I have however, unsubscribed from some newletters because they were too frequent.

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