Four Secrets To Copywriting That Sells

Four Secrets To Copywriting That Sells - http://www.targetmarketingmag.com Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 4383 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. Here are six ways to do exactly that.





Comments


Written by melanee
4380 days ago

Basic stuff, but certainly good to know if you aren't already doing it.



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