Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. Here are six ways to do exactly that.
Four Secrets To Copywriting That Sells


From http://www.targetmarketingmag.com 4928 days ago
Made Hot by: on October 22, 2007 1:20 am
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“Kosio. Good to hear! :) He will talk at a philosophical conference this...”
“Lisa: Good for your. I haven't tested Triberr yet.
All the Best,
Martin...”
“Not yet, Martin, but it is on my list... as with everything else Cal...”
“Hi Martin, Yes, Triberr has worked well over the years and still does...”
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4925 days ago