Groupon doubles users, will drop controversial metric

Posted by ricoramiro under Direct Marketing
From http://news.yahoo.com 4858 days ago

Groupon Inc, which more than doubled subscribers this year to 115 million, plans to abandon the use of a controversial financial measure it once touted as a good indicator of performance, two sources with knowledge of the situation said.
The No. 1 daily deals website, which now dwarfs closest rival LivingSocial's membership base, caved to pressure from investors and will stop referring to a metric called Adjusted Consolidated Segment Operating Income (ACSOI) that excludes marketing costs,

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Comments

Written by businessavante
4858 days ago

Hi Rico.

My question is, since they've already tried this scheme & been called-out for it, what other fancy book keeping schemes are they already into (or hatching) that either omit pertinent information, or add-on non-existent things (like what Enron did so well)?

Duncan

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