BizSugar.com › Direct Marketing › How retailers can build the store of the future

Digital disruption of retail is continuing at a blistering pace, and traditional retailers that have spent massively on their legacy systems are now seeing the barriers to entry in retail fall away: An online retail store can be up and running in just a few hours and immediately competing with the likes of Nike or Amazon. The retailers that will thrive in this environment are the ones that bring frictionless experiences to their customers—that is, they use technology to create holistic, intuitive, and convenient shopping experiences across all platforms, both online and offline, an approach known as omni-channel retailing.