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How to Calculate the Success of a Direct Mail Campaign

How to Calculate the Success of a Direct Mail Campaign - https://www.entrepreneur.com

Posted by popularpicks under Direct Marketing
From https://www.entrepreneur.com 2631 days ago

If you're still using direct mailing for your marketing efforts, which I assume most of us are, then this article is good read. A straight forward approach to assigning value (and variance) to your expectation and risk.

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