BizSugar.com › Direct Marketing › How to Get the Connected Customer Immediately Start Thinking about Your Hotel when Making A Direct Booking

What if I told you that Behavioral Segmentation could help you to get the connected customer immediately start thinking about your Hotel when making a Direct Booking.

There are a whole lot of ways that technology has made us more connected, and it’s made us also able to connect people in ways we never considered. Take your customers, for example. You’re able to connect them by their most basic of characteristics (say, male or female, married or unmarried).