How To Strategically Use Your “About Us” Page To Win More Customers

Posted by bigmoneyweb under Direct Marketing
From http://www.businessgross.com 3788 days ago
Made Hot by: kingofcontent92 on January 16, 2013 5:41 pm

No doubt, the “About us” page is one of the most visited pages on any business website. And usually, it spells what step the reader will take next – whether to become your customer or bounce off to another website.

Because the content of your “About us” page can influence a reader’s decision, it’s important that you write it in such a way that fascinates readers and make them want to do business with you. Sadly, most websites falter in this aspect. Most “About us” pages only contain superlative words that over-describe their business. Pages written this way won’t convert readers because they fail to convince readers to do business with you.

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Comments

Written by lyceum
3787 days ago

Valentine: If you go through your own 5 tips and check with About Us on BusinessGross.com, how well would you score, do you think? This is a question of introspection! ;)

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Written by MarkT
3788 days ago

Awesome post! There is an article by Derek Halpern of Social Triggers that talks about how you can use the "About Us" page to collect email subscribers. Which is just one more way you can take advantage of the the "About Us" page

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Written by bigmoneyweb
3788 days ago

Hi Mark, thank you for your comment, I will search the post from Derek and read what he said about "About Us" thanks

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