Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, along with some tips for making a Johnson Box work for you.
How 20 Words Generate a 220% Lift in ResponsePosted by jnelson under Direct Marketing
From http://www.clickz.com 5398 days ago
Made Hot by: billrice on August 20, 2008 12:27 am
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5397 days ago
What a great idea, even though I am older than the hills, I never heard of the Johnson Box and shame on me.