If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant.
If Something's Going Wrong, Look at Your Offer
Posted by stillwagon428 under Direct MarketingFrom http://www.lesproctordirect.com 5261 days ago
Made Hot by: ajayjoya on November 23, 2009 7:18 pm
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