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Measuring Catalogue Performance

Measuring Catalogue Performance - http://www.thetemplargroup.com.au

Posted by DebraTemplar under Direct Marketing
From http://www.thetemplargroup.com.au 5063 days ago

In order to assess whether you are receiving value for your advertising dollar from a catalogue you must always prepare a profit and loss statement for each catalogue to determine its viability. This article shows you how to do that.

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