Off-Page SEO: What It Is and Why It’s Important

Posted by namasteui under Direct Marketing
From https://www.namasteui.com 134 days ago

Search engine optimization (SEO) is a term that describes the searchability of a website on an online search engine like Google. There are several variables that a search engine takes into account when displaying results, and as such, there are multiple strategies to improve a website’s SEO.

One such strategy involves improving a website’s off-page SEO. Also called “off-site SEO,” it refers to improving the likelihood that a particular website will appear higher up on a search engine’s search results though means not directly related to the website itself. See below for more details on how it works.