BizSugar.com › Direct Marketing › "OMG! The Coupons Are Here!" or why teens love direct mail.

In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite clothing retailer, and they immediately asked if he would take them shopping. "This is not a real question," he writes, "because they know I'm trapped. How else will we save all the money reflected in the coupons?"