"OMG! The Coupons Are Here!" or why teens love direct mail.

"OMG! The Coupons Are Here!" or why teens love direct mail. - http://www.marketingprofs.com Avatar Posted by suzyQ under Direct Marketing
From http://www.marketingprofs.com 4167 days ago
Made Hot by: on July 18, 2008 9:49 pm
In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite clothing retailer, and they immediately asked if he would take them shopping. "This is not a real question," he writes, "because they know I'm trapped. How else will we save all the money reflected in the coupons?"





Comments


Written by emd5005
4164 days ago

I love this post because its so true! I think the key is to put some offers in the mail. That means coupons, discounts, buy one get one free, or something. If you let me know you're having a big sale. I won't care. You told me that online. If you give me 30% off i'll be hooked.



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