BizSugar.com › Direct Marketing › Successfully Selling Yourself: How To Build A Press Kit

Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet (and for my purposes, stores and art galleries).