BizSugar.com › Direct Marketing › The Do’s and Don’ts of Creating Eye-Catching Emails Using Heat Maps Data

All the email marketing campaigns analyzed in the infographic are rated based on 3 factors. Those factors include a clarity score, an excitingness score, and an attention map score. They then analyze each email and give pro tips on what can be fixed to make it more effective. The email examples listed cover a wide variety of marketing emails including an advertisement, a trade publication, a B2B email, a financial services email, as well as a product description email. There’s a wide variety of email marketing examples included.