BizSugar.com › Direct Marketing › Tom Andrews - Sales Funnel Secrets From A Direct Response Copywriter

As a direct response copywriter, clients often get puzzled when I tell them:

"I'm not writing your copy for you unless you let to change your overall marketing strategy."

What I mean is that, whilst your sales copy is very important, it's useless if your overall marketing strategy sucks.

When it comes to running a campaign, there are three things in particular that determine how profitable it is.

1) Your list

2) Your offer

3) Your sales copy

And get this:

Only 20% of your success is determined by your copy.

The other 80% is split 40/40 between your list and your offer.

Which is why you need to watch this video; it will help you understand your overall marketing strategy, so you can maximize your profits as much as possible.

http://www.iamTomAndrews.com/sales-funnel-secrets-from-a-direct-response-copywriter