Too many Marketing Companies practice Direct Marketing without taking the time to measure and report the results... they enjoy the results, but they don't try to figure out how they could do better.

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Written by m4bmarketing
4504 days ago

Leslie,

You are right about measuring results. One thing about this is to be sure you understand what you are measuring and that you can take action from the results, otherwise it can be a waste of time.

Susan



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