What to Put in a Newsletter - The Anatomy of an E-Mail Newsletter [Infographic] | Small business news; tips; networking

Posted by MattMansfield under Direct Marketing
From http://www.mattaboutbusiness.com 4553 days ago
Made Hot by: FrankenBlogger on May 23, 2012 3:10 am

If you're wondering what to put in a newsletter to send to your e-mail marketing list, you're not alone. To help you figure it out, I created this handy infographic.

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Comments

Written by Sian Phillips
4548 days ago

This is very handy - I like the layout you have used and your suggestions make a lot of sense. Thanks for sharing on Bizsugar.com

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Written by MattMansfield
4548 days ago

Sian,

Thanks for your kind words! Glad you found it useful. :D

-Matt

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Written by HeatherStone
4553 days ago

Matt,

Looking at the infographic, I guess I'm wondering if you have any thoughts about how, if at all, the content of a newsletter should differ from a blog...and perhaps whether a business really needs both.

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Written by HeatherStone
4552 days ago

Thanks, Matt! Great response on how and why both blogs and newsletters are important to a small business!

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Written by MattMansfield
4552 days ago

That's a great question Heather!

Personally, I put the intro to my own blog content in my weekly newsletter with a link back to my site to read the rest. This lets me use the same content in two ways:

1) A Blog Post: I would definitely prioritize a blog as it greatly helps your inbound marketing efforts by increasing the odds that you will be listed in search engine results. This results in "cold leads", folks coming to your site because they found you during a search.

2) A newsletter: Once folks discover you through search engines however, a newsletter is a great way to keep providing value as well as being a way to keep you "top-of-mind" even if they do not need your products and services at that time. Once they sign-up as a subscriber, they are a "warm" lead, one to whom you can send offers and deals and announce new products and services.

Bottom-line: I believe that both a blog and a newsletter are needed as they serve folks who have different relationships with you - cold and warm leads.

-Matt

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