BizSugar.com › Direct Marketing › What's an Autoresponder And Why Do You Need One?

An autoresponder is a cool software package that will automatically send an e-mail to any e-mail address that signs up or opts in to a mailing list. It is most often used to follow up with subscribers to an e-mail newsletter or other e-mail list. You can send one follow e-mail through an autoresponder or several.