BizSugar.com › Direct Marketing › Who Are You Talking To? Why Your Business Needs To Know Its Target Market

By Eunisse De Leon

Have you ever looked at a majestic piece of art that left you wondering how people appreciate it when it’s an abstract painting? Or watched a big-budget film in a foreign language you don’t understand? How about telling a joke you found funny to a friend who didn’t get the punch line at all? Sometimes, no matter how big the effort is, it will not yield the results you are expecting if it’s not targeted to a specific audience.