BizSugar.com › Direct Marketing › Why traditional media needs landing pages too

According to a recent report by Veronis Suhler Stevenson (VSS), a private equity firm for the media and communications industry, traditional advertising (like the beer and pizza commercials) will see growth through at least 2014. VSS predicts that companies will invest over $159 billion in traditional advertising over the next few years. So, traditional media isn’t dead, in fact it’s growing. And so is online media. Should we be integrating the two?