Why your B2B brand should be on Instagram

Why your B2B brand should be on Instagram - http://www.ricg.com Avatar Posted by RICGNY under Direct Marketing
From http://www.ricg.com 2536 days ago
Made Hot by: OpenSourceMedia on March 26, 2014 12:59 am
For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates transparency and gives a window into office culture, a sort of insider look at the company. Some people say that as we age, our interest in pictures never really goes away. Capitalize on this as you seek to engage your target audience. Starbucks does this well.





Comments


Written by righthand
2532 days ago

The FedEx and GE examples were compelling because at first they'd seem like hard brands to bring to Instagram.



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