BizSugar.com › Finance › Comparing Competitive Costs – The Way to Win

This question always seems to vex the non-financial folks: how can I sell it cheap? Top management wants to know: are they the low cost producer—or are we—or who is? Manufacturing and purchasing folks want to know: what target do we need to hit on costs, purchase prices, etc.? And in the very beginning, designers need to be well aware of the cost and price targets for which they are designing. All of these challenges come back to the finance folks to pull together. John Mariotti shares a proven approach for comparing competitive positions.